EDGE is an NYC based market research agency that analyzes how consumers live, shop, vote, watch television, and use social media. We created a brand identity for the agency, The overlapping blue and purple lines visualize the connection between humans and the things they consume. The corners of the logo's letterforms are sharp. They represent a literal edge. Our collateral included posters, stationery, and business cards.
Creative support: Rebecca Bentley & Photography: Molly Porter