I led the creative direction for KAiA, Kantar’s AI-powered assistant — developing the brand identity, launch visuals, social campaign, and the overall visual language for the experience.
At the center of the system is the KAiA orb, a flexible graphic device that represents AI’s ability to evolve and adapt. It became the anchor across motion, color, and form, creating a cohesive visual system across marketing and product touchpoints.
My focus was on shaping how KAiA shows up visually, ensuring the technology feels intelligent, clear, and human — while the product team led the platform development itself.
