I led the creative direction for KAiA, Kantar’s AI-powered assistant, developing its brand identity, launch visuals, social campaigns, and interface concepts. Central to the design is the KAiA orb, a dynamic graphic symbolizing AI’s limitless potential and ability to transform into anything we imagine.
The orb became a unifying element across motion, color, and form, tying the visual system together. Alongside it, I crafted marketing and social assets that feel clear, approachable, and human—creating a cohesive, intelligent, and engaging brand presence.
