A promotional microsite showcasing GfK's Consumer Life study called the Good Life. The study spread through 39 years of research on what American's thought was the "good life". We choose to narrow it down to 5 specific years in America where we saw the most change. It showcases American's journey through experiences vs. possessions.
Role: Art Direction & Design
Art Direction Support: Rebecca Bently
Coding: Danielle Carrick